How is Viewing Hub Different to CRM Software?
We’re all used to using CRM (customer relationship management) software. Real estate CRMs are becoming increasingly sophisticated, and we’ll be honest, we’d be lost without them. However, these systems fall down when it comes to actually booking viewings – and that’s where ViewingHub comes in.
Viewing Hub brings both customer and vendor into your viewings’ system – ensuring real-time bookings and super-efficient service.
We’ll take a closer look at how Viewing Hub differs from a typical CRM system.
Viewing Hub is a diary-management tool
A CRM is a contact-management database, while Viewing Hub is a specialist appointment-booking tool. You, your vendors/landlords and potential purchasers/tenants can share a diary. You and the vendor simply upload your available viewing slots onto Viewing Hub, as the customer selects one.
You are notified of the booking, and it’s in the diary (and you can choose to integrate Viewing Hub with your Google, iOS or Outlook calendar). Unlike a typical CRM, it’s a three-way process. Vendors are empowered to update their own availability, cutting out on any potential missed messages or diary-management errors.
Viewing Hub converts leads
Viewing Hub is based on the principle that customers like to act fast, 24/7. Potential buyers and tenants aren’t searching for properties during office hours. Generally speaking, most people who shop online are browsing between 8 and 9pm – long after most estate agents have shut down for the night.
The result: we’re all missing out on conversions. Those potential purchasers spot a property, then have 12 hours-plus to cool off before you log on again the next morning. Viewing Hub empowers customers to book a viewing there and then.
Viewing Hub is customer-facing
Most CRM systems operate solely behind the scenes. Viewing Hub brings the customer into your booking system, which is updated in real-time.
A sophisticated online system adds an extra professional gloss to your service. There’s an intuitive interface (no in-house speak here), and the booking can be confirmed with an automated email or SMS.
Customers can interact with Viewing Hub
For the customer, booking a viewing is as simple as arranging a grocery delivery slot. And that’s the real beauty of this system: it’s how your customers are used to arranging appointments.
Because of this, you have the edge. People are used to making decisions online and acting immediately, and Viewing Hub taps into this behaviour.
Don’t keep the tech to yourselves
It’s all too common: agencies and brokers have sophisticated internal CRM software, while the customer-facing elements are stuck in the 20th century with 9-5 offices and telephone appointments.
Delays lose sales. Don’t miss out on the chance of selling or renting a property because you have no virtual way of selling, making and confirming an appointment.
Contact Viewing Hub for a free trial
Try Viewing Hub for free, and see the difference it makes to your conversion rate.
Online views to actual viewings – made simpler thanks to Viewing Hub’s customer-first software.
